Last week we introduced you to Kasil Denim’s super-wearable SS’11 line, and today we have a one-on-one with designer David Lim to find out what goes on behind the Kasil curtain. Find out how this designer compares denim to cooking ingredients, and what his favorite looks are in the collection.
Image via Serial Thrifter.
Denim Therapy: Lets start from the beginning. What inspired you to get this brand off the ground?
David Lim: This can get long but the short story is… It started out of my father’s Custom Tailoring business. Making custom jeans for Pro-athletes like Kobe and Rick Fox and many others. The love was being able to provide premium jeans to guys that could afford premium but couldn’t necessarily find any that fit… which eventually transpired into launching KASIL in 2002 for women and 2006 for men. I’ve learned a great deal from my father and he has been my biggest influence as to why I’m doing this.
DT: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
DL: It really is like comparing two spaghetti dishes by 2 different cooks. Cook 1 may use the exact same ingredients as I do, but the difference may be that Cook 2 could use better quality ingredients and put more time into the process. All in all, the premium denim world all claim to have the best fit, use the best fabric and have the best finishes which should all be true.
It’s all about what we stand for and how we present ourselves to the world, we love what we do and we make great jeans. Behind the curtains i’m sure we all work our asses off trying to make the best collection season after season.
DT: Do you have any pre-designing rituals?
DL: Get the coffee started, get the music going, and a room just to myself with my sketch pad and laptop.
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DT: Describe the woman who represents your ideal target customer.
DL: A women who just gets it. Fashion, style, good food, trends, lifestyle, job, career, a women who loves the finer things in life.
DT: What would be your dream collaboration? Any plans of that in the future?
DL: It’s always a challenge to find the right collaborator and how to go about it, but that’s the beauty of collaborating. If the match works the combination can be great, if not we’ll just sweep it under the rug and hope nobody notices. We do have plans for more collaborations but it’s still in the brainstorming stages. I’ll be sure to let you know once we figure that out ourselves.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
DL: I’m really into working with Tencel blends especially with Spring here now we came up with a great fit called ARTISAN. It’s a loose paperbag trouser that tapers down to the ankle. Tencel is great for the drapping and softness of the fabric. Our Artisan comes in a light blue wash that has subtle sanding. You can see it now on INTERMIX and Free People.
DT: Do you have any favorite/least favorite denim trends right now?
DL: It’s all in how you wear it. Could love or hate depending on how it’s worn.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high-end labels rather than vice versa. How much does street style influence your designing?
DL: Street style is a big part of how I design and reflects what’s going on now. The trick is to spot what’s going to happen next and to vision how to make it in your own way, but that’s just one way. When designing you have to pull from many resources and inspiration happens unexpectedly. You never know where you may find the next great idea.
DT: Can you give us hint about what’s next?
DL: Linen blends, Tencel blends. think light, drappy, and comfortable.
A huge thanks to David Lim for answering our questions. Keep Kasil Denim on your radar this spring!
—Michelle Christina Larsen
Tags: david lim, denim designer, design process, Exclusive, interview, kasil denim, q&a