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Denim Insider: Twelve Years of Frankie B. Jeans


1. May, 2002: Carmen Electra in Frankie B.
2. Megan Fox wears her Frankie B. “Heart of Steel” in 2010.
3. Frankie B. Spring/Summer 2009.
4. Frankie B. Spring/Summer 2005.
5. Frankie B. Spring/Summer 2007: Daniella Clarke with husband, Gilby Clarke.
6. Frankie B. Fall/Winter 2008.
7. Frankie B. Spring/Summer 2011: Toxic Love Legging ($196) – buy it at Frankie B.

In February, Frankie B. Jeans will mark its 12th year anniversary, and we thought it would be fitting to talk to Daniella Clarke, the founder who started out DIYing her own jeans as a teenager by ripping out the waistbands.  As a pioneer in the denim industry, we really wanted to find out what she’s up to now (besides being sought to resurrect the 1970s denim brand Dittos Jeans) and how much of a denim freak she is.  We also found out she is a bit obsessed with Kate Moss and lots of male musicians wear Frankie B. jeans.

daniella-clarke-frankie-b-jeansDaniella Clarke, Founder of Frankie B. Jeans

DT: So Daniella, do you own a lot of jeans?
DC: I think I have about 300 pairs of jeans but it’s kinda [sic] silly because I seem to rotate the same 5 pairs on a daily basis.

DT: What is the longest you have worn one pair?
DC: Yikes! This is an embarrassing question, but I’m going to be honest. Sometimes I wear a jean about 4-6 times before I wash them! I just love the way my jeans fit and don’t want to wash the fit out of them once I wear them in. I also don’t wash them often if I’m trying to preserve the dark indigo wash.

DT: Are you working with any new textiles or technology?
DC: I really love this new denim were working with called Black Gold. It’s a coated denim; often coated denim can be stiff but this is so soft and just pretty with a bit of a shimmer.

DT: What do you think of the 1970s vibe hitting this year?
DC: I love the 1970s trend… I’m a huge fan of the flared and wide leg – so sexy!  My personal favorite for sure! I also really love those terracotta colors from that time period and hoping to incorporate that into the line in ways of colored denim.

DT: What advice can you give when shopping Frankie B. jeans?
DC: We are not as low as people say and our fit is amazing.  If you’re looking to accentuate a small derri?re, try one of our Rosie Bow butt skinny’s. We run pretty true to size.


frankieb-spring-summer-2011-1 frankieb-spring-summer-2011-2




Frankie B. jeans have been worn by numerous celebrities and has a cult following among denim aficionados.  In consequence, counterfeits have been found online at such sites as eBay.  Shop Frankie B.’s own Web site to get the real deal.

— Kathy Ng Hassan

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Posted Jan 24 2011 in Interviews » Lookbooks

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