Denim Therapy
DENIM BUYS

Our 6 Favorite Denim Jackets Right Now

DENIM FASHION

Behati Prinsloo Designs Denim Line For THVM

DENIM THERAPY

Denim Therapy Repairs A Ripped Back Pocket

« Denim Dose: News & Links       Street Style: Six Fall Denim Looks We Loved At ENK’s Coterie Show »

Hudson x isko Dancing In Denim Campaign


As you guys know, we’ve been running around the Coterie and Capsule trade shows early this week, and we’ve seen a lot of innovative new takes on marketing jeans. One of our favorites is the Hudson Jeans x isko collaboration (isko is a Turkish denim mill), which resulted in a denim knit material so easy to move in that they went as far as enlisting ballerinas to prance around in the jeans. Indeed, they dance uninhibited by the material, which is awesome to behold. But our favorite part was the actual marketing material, which comes in computer hardware plastic wrapping and includes a flipbook of a dancer performing in the jeans, a flash drive featuring a promotional video, and a swatch of the fabric. This is one piece of promo we’ll be keeping around the office.

hudson isko collaboration denim knit

hudson isko collaboration denim knit

hudson isko collaboration denim knit

hudson isko collaboration denim knit

Check out the flipbook!

—Michelle Christina Larsen

Tags: , , ,

Posted Sep 20 2011 in Campaigns » Denim News
« Denim Dose: News & Links       Street Style: Six Fall Denim Looks We Loved At ENK’s Coterie Show »
Get the latest denim updates

Sign up for our newsletter

  Follow us   Join us   Subscribe
© 2014 Denim Blog - Denim Therapy. All rights reserved.