Last Friday, Hudson Jeans‘ Phosphorescent Invasion landed in the Meatpacking District, during New York Fashion Week. The East Coast launch event made a big splash as denim lovers and celebs (i.e. Coco Rocha and Joe Jonas) jammed inside retailer SCOOP NYC. Hudson Jeans is known for throwing some of the best parties in the industry, and who couldn’t resist the glowing neon lights and crystalline structure decor? All of this was to promote their new LouLou tuxedo stripe jeans. Watch the video to see highlights from the party.