One of the biggest trade shows in Europe happens at Bread & Butter Berlin, and G-Star RAW was there to debut their new Spring-Summer 2012 collection to buyers. If you ever decide to launch a denim label and break into Europe, this is the trade show you must get into. The scale of the displays are hardcore as each brand competes for attention. See exclusive snaps and behind-the-scenes views of G-Star’s enormous space at the trade show, complete with an “art” installation hall, open-plan booth and dedicated storefront.
Also check out Denim Therapy’s coverage of G-Star RAW’s new Spring-Summer 2012 campaign, featuring French actress Clemence Poésy.
—Kathy Ng Hassan
Tags: Bread & Butter Berlin 2012, G-Star, G-Star Raw, Trade Show coverage