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Exclusive Interview With Denim Habit


Denim Habit, one of our favorite denim retailers—who happen to have just launched their online retail site—had a few minutes to answer some of our Q’s about brands, trends, and their latest ventures. Check out what CEO Brett Perloff had to say below!

Denim Therapy: We’re big fans of Denim Habit and the selection they provide to denim-lovers. Can you tell us the philosophy behind the brands you carry?

Denim Habit: We carry what we know our customers want.  That’s the easy answer I guess.  But the reality is that our customers are fashion forward and know what they look and feel great in.  It is no surprise that the best brands in the world – the brands that we carry – are the ones who understand these fashions and continue to improve their products, expand categories and evolve.

DT: The e-retail site just launched, which is so exciting! How is that impacting the way you can reach out to your customers?

DH: Aside from being able to offer product in a different medium, our online presence allows us to speak to new customers all over the world who might never have heard of Denim Habit and certainly have not been to one….not yet at least.

We are able to explain who we are and what we do and it gives us a forum to educate fashionistas everywhere, even if they are not buying something.  Without a doubt, our website also gives us the chance to learn from our customers in so many valuable ways.

DT: What are some of the most successful brands you sell?

DH: J Brand, DL1961, Adriano Goldschmied, Hudson, Henry & Belle and TEXTILE Elizabeth and James in denim.  Non-denim brands that are very strong right now are Joie, Equipment, Patterson J. Kincaid, Feel The Piece, Emile and Zoa.

DT: Do you see the difference between customers for certain brands (ie: J Brand customers vs. AG customers)?

DH: Denim is a lot about fit and certain brands are better for certain body types.  So, yes without a doubt, the customers can be different.  What’s great about our sales associates is that they are so knowledgeable about our brands and which style fits an individual best.  Our customers love that when they come in they are not wasting time in fitting rooms trying on jeans that will never work for them.  It’s really one of the things that distinguishes us from other retailers.

As far as our online store is concerned, we are very excited about some new technology that we will be implementing to provide the same efficiency online.

DT: Can you tell us what’s next for Denim Habit?

DH: Special events are always on the horizon because we believe that we are not just a seller of clothes, but a community for those who understand the importance of fashion in our everyday lives – both functionally and as a form of expression.  Events where we can get together and celebrate those are really important to us.

Also, we have a very unique program we are about to launch which we really think the fashion world is going to be excited about.  All I can tell you is that the end result will be some really great new clothes.  But that’s all I can say about that for now.

 

Shop your favorite brands at Denim Habit!

—Michelle Christina Larsen

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Posted Jun 18 2012 in Denim News » Interviews
« Get the Look: Lightwash Boyfriend Jeans and Polka Dots       Resort Round-Up: Denim For Your Get-Away »
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