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Denim News: Sneak Peek – Alexa Chung for Madewell A/W 2010-2011


As the adoring world style stalks Alexa Chung, my obsession with her, as a style icon, only intensifies, as I can’t be there in New York.  However, my Denim Therapy colleagues are, and I only hope they can bump into her at some point.  Here’s a sneak peek at her denim collection for Madewell.  The jury is still out for me.  Maybe these denim overalls and shorts just look better on Alexa.

From Harper’s Bazaar:

New York A/W 2010-2011: Day 5

{ Date Posted: 16-February-2010 17:14 }

The best part of Day 5 was not NY classic Donna Karan, or Halston (even if Marios Schwab’s vision was incredible and took the house back to its heyday). Surprisingly enough, Madewell by Alexa Chung at The Bowery Hotel won me over. Waitresses offered Old Fashioned cocktails from silver trays as Tennessee Thomas, drummer from The Like, played ??™60s tunes on the decks. Pixie Geldof was modelling one of the Madewell by Chung  ensembles ??”  a sheer black blouse with velvet polka-dots worm underneath a denim overall minidress, chatting and texting while on the job. Chung told me she designed this British-inspired collection for her “girl-mates”, Pixie Geldof and the aforementioned Tennesee among them.

???I’ve always wanted to make my own clothes, and a friend mentioned to me that I was on the inspiration board at Madewell. He introduced me to the team and the collaboration took off from there.???

It was one of the most interesting, fun and cool presentations I’ve been to this fashion week: celebs, including Kelly Osbourne, Agyness Deyn, Daisy Lowe and Kirsten Dunst, were everywhere, drinking cocktails in the romantic, old-world surrounds.

- Indigo Clarke

– Kathy Ng Hassan

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Posted Feb 16 2010 in Denim News

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