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Denim Insider: What’s The Kutie Protocol?


Ever since Kutie Protocol glamored us with their trendy kiddie denim parachute pants, we knew we had to talk to the dual behind the Australian fashion label which produces “premium denim wear for children with the latest grown-up trends.”  Just launched in September 2010, Kutie Protocol went the socially-conscious route by sourcing and manufacturing their collections in Medellin, Colombia. “We buy local textiles, recycled materials and we invest in sustainable fabrics. We wash our products in a laundry which have their own private water treatment plant, recycling over 70% of the water and using ‘Tonello’s’ washers which are the top of its class in terms of water and energy efficiencies,” says Co-Founder Ian-Michael Farkas.

Ian-Michael’s wife, Vanessa, is the Creative Director, and has led the design direction for the past year.  She studied and worked in the fashion industry in Milan, Barcelona and Sydney for close to a decade.

What led you to designing denim for kids?
We simply wanted to help children in Colombia; we have a passion for fashion and found the adult market to be saturated.

What was your inspiration behind this current collection?
Iconic couples, real life or made up, you know? Like Jimi Hendrix and Janis Joplin = acid wash; we wanted to find a source of inspiration as a concept for future collections.  We also take on street fashion and blogs to feed the mood board.

Kutie Protocol - Bonnie & Clyde, Jimi & Janis and John & Yoko

From left:  The Bonnie & Clyde and Jimi & Janis jeans, and The John & Yoko jacket.

What to look for in Fall 2011:
1. More sizes – up to size 12.
2. Kutie Protocol hits stores in NYC and LA!

SHOP Kutie Protocol Online>>

Kutie Protocol is offering one lucky Denim Therapy reader a $90 gift certificate!

For a chance to win, please email (info at kutieprotocol dot com) and simply answer the following question: Where is Kutie Protocol made?

A winner will be chosen at random.

*Please note that the certificate will get you one of any item in the current stock; however, shipping charges will apply.

— Kathy Ng Hassan

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Posted Nov 19 2010 in Denim News » Reviews: Product

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