Shopbop has just updated their Web site with a few denim fit video guides. Hosted by the lovely Morgan Wendelborn, Shopbop’s Style Director, you will learn more about True Religion jeans than you thought you wanted to know (and watch Wendelborn’s hairstyle dramatically change in each video!). They’ve just posted their new J Brand Denim Fit Guide to YouTube, although the video won’t be available on their Shopbop site until Thursday. You get to see your favorite models in action, which is a refreshing departure from seeing the static catalog images on their online shop. I suspect future online shops will be more live action than 99% of e-commerce sites today.
Also available for your viewing pleasure is their Fall Denim Trends video. Shopbop forecasts dark wash, gray, black and distressed jeans for the fall. On the trend watch horizon are also fine details, such as intricate embroidery on the back pockets (e.g. Siwy Jeans), pintucks along the length of the legs (7 for All Mankind’s Superflare with Pintuck) and the riding pant look (Unknown Factory Skinny with Knee Inserts). The boyfriend jeans are obvious new style headliners.
Featured on the video include Current/Elliott’s boyfriend Jeans, Anlo Kate Skinny Jean with ankle slit stud buttons, Citizens of Humanity Avedon Skinny Leg Jean, and True Religion Joey Flare Jean (reminds me of Jackie’s Jeans). Available online at Shopbop.
J Brand Denim Fit Guide
True Religion Denim Fit Guide
Shopbop’s Fall Denim Fit Guide
Coming Friday: Shopbop’s 7 for All Mankind Denim Fit Guide.