Denim Brand: Neuw Denim

 

Founded by three friends, Swede Par Lundqvist and Australians Stephen Little and Richard Bell, NEUW DENIM is a denim line that is metamorphosized from the old.  Co-founder Lundqvist, a massive denim collector in his own right, takes vintage pieces and transforms them into something unique and wearable.  Perhaps the intent of Neuw Denim was not originally founded on “green” principles, but I suspect fans of recycled fashion will be quite happy.  The men’s collection consists mostly of skinny, slim silhouettes, as are the women’s jeans.  The inaugural 2010 denim collection exudes a bit of a classic 60s and 70s Rock/Punk vibe (e.g. Men’s “Iggy” and “Jimmy”; Women’s “Nico”).   In the spirit of a small music record label, founders Lundqvist, Little and Bell want to “create a premium, independent denim brand.”

Named after Nieuwlandstroot in Brussels, Belgium, where Lundqvist once lived, Neuw Denim can be found in Australia and Scandinavia.  Keep your fingers crossed for a U.S. stockist near you.  The buzz on the street tells me that Neuw is already working on garnering U.S. retailers.

 NEUW ONLINE

– Kathy Ng Hassan

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