“With brands like J Brand and Joe’s Jean’s establishing men’s collections, Current/Elliott is following suit. The brand launched their men’s collection back in Spring 2009 but the collection ended because of costs. The original collection retailed for around $300 but the newest line will feature a lower price point.
Launching this fall, the collection will feature around 80 styles, ranging from corduroys and chinos to sweaters and shirts. The collection will also feature both skinny and straight styles, with a variety of washes. The denim line will be made in LA and have many of the same characteristics of the women’s line, “Our signature has always been our washing and beautiful fabrics. Everything is very authentic,” said Serge Azria who is CEO of the company that owns Current/Elliott (Also Max Azria of BCBG’s older brother)
The collection will be carried in 125 retail stores, including Nordstrom and Bloomingdales as well as international stores such as Harrod’s.”
Tags: corduroy, Current/Elliott, menswear, re-launch, Serge Azria, WWD