French actress Clemence Poésy is the new campaign face of G-Star RAW, debuting in Spring-Summer 2012. You may have seen her in Harry Potter and TV’s Gossip Girl. Introduced at Bread & Butter Berlin, Poésy is featured in the campaign along with Vincent Gallo. Poésy “reflects the characteristic brand DNA: she is a confident, strong and in control woman without compromising her femininity,” says Shubhankar Ray, G-Star Raw’s global brand director. At Bread & Butter Berlin, G-Star Raw’s stage was stylistically unkempt, as models struck their poses and strutted around wads of crumpled white masses. Check out the images for a peek!
—Kathy Ng Hassan
Tags: Bread & Butter Berlin 2012, clemence poesy, G-Star, G-Star Raw, Vincent Gallo