Fancy yourself a Greek god? Citizens of Humanity’s latest installation at Fred Segal Finery, featuring the new Adonis jeans, might make you feel like you’ve got the perfect body wearing the world’s most comfortable jeans. At least, Co-Founders Jerome Dahan and Adriano Goldschmied hope guys who wear these jeans will feel that way. The new Adonis fit “brings back the classic shape of a traditional slim fit adapted to embrace the stretchability of the ultra soft fabric.”
Dahan and Goldschmied teamed up with Fred Segal Finery in Santa Monica to produce this display, featuring a hand painted slogan, Enjoy the comfort! against a stark white wall. A pair of the Adonis Fit jeans is “casually placed over a thrift store purchased chair to convey the marriage of ultimate comfort and the contemporary style of a slim jean.” The installation is on display through June and July. If you live in Los Angeles, you’ve got dibs on the Adonis jeans. This new style will launch to global denim lovers this Fall.
Read about Adriano Goldschmied’s ‘Mister Sneakers’ Art Installation at Ron Herman.
—Kathy Ng Hassan
Tags: Adonis Fit, Adriano Goldschmied, Citizens of Humanity, Fred Segal, Jerome Dahan, men's jeans, slim jeans, stretch jeans