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Black Orchid Denim: An Exclusive Interview


Julien Jarmoune has taken his life-long passion and talent to new heights.  After extensive research of the saturated denim industry, he realized there was something missing in the market: a basic well-designed jean.  Through combining his knowledge and sheer determination, Black Orchid was born as a classic line appealing to women of all ages. Jarmoune’s Black Orchid denim designs have a reputation for innovative washes and attention to fit details. The collection has a huge celebrity and non celebrity cult following year after year. Denim Therapy had the opportunity to find out exactly how special Julien Jarmoune and Black Orchid Denim truly is- Read on for an exclusive interview…

karolina

DT: How does black orchid denim differentiate from any other denim brand?

BOD:Black Orchid’s competitive advantage stems from its true versatility.  Black Orchid differentiates itself through innovative washes, easy-to-wear styles and impeccable fit details.

DT: How do you recommend wearing denim?

BOD: These are jeans that can be dressed up or down for day or night and go with absolutely everything.  It is a perfect combination of form and function.

DT: What are some of the best black orchid denim styles? Fits? Washes? How do you like for them to be worn?

BOD: Black Orchid’s “Black Jewel Jeggings” have become popular with women of all shapes and sizes and have gained a large celebrity following as well because they are so comfortable.  Our “Black Hawk” Cargo Jeggings are great because they were a nod to this fall’s massive military trend while still focusing on a sexy, flattering fit.  They have been updated for spring in exciting new fabrics and colors.

DT: Where do you see the future trends for denim headed (skinny, wide, jeggings etc.)?

BOD: I think that the military chic trend will continue to influence denim.  We will continue to see the return to high rises and larger leg openings than the skinny. New and innovative fabrics are constantly being created for ultimate comfort and fit.

DT: Have you expanded your collection to include any non denim pieces as the industry is leaning towards more comfort? Or perhaps there is a specific denim fabric that allows for amazing comfort?

BOD: ?Our “Black Jewel” jeggings are made from a high stretch denim that is as comfortable as a favorite pair of leggings.

DT: Do you have any favorite go to denim shops? Will black orchid be opening their own boutique? Where do you currently sell?

BOD: No plans to open our own boutique at the moment.  We are sold in department stores such as Bloomingdales, specialty boutiques, and online retailers such as www.singer22.com, www.revolveclothing.com, www.blacklabelboutique.com, etc.

DT: Your advertising incorporates a lot of sex appeal- how does that appeal to your customer? Will we see more of that?

BOD: Absolutely.  Because of our attention to fit details and using premium fabrics, we think that our customer should always feel sexy in a pair of great-fitting jeans.

DT: Any (exclusive) insight into black orchids denims next season? What can we expect?

BOD: Skinnies and 5 pocket Jeggings are still a big part of our collection.  We have introduced new fits such as a High Rise Flare and Bootcuts . We also believe that the Cargo and military inspired styles will carry over into the Spring season.

DT: What is your design inspiration? How do you keep at it year after year?

BOD: ?Inspiration is taken from the world all around us.  I look for design details that will make a woman comfortable yet sexy.  My goal for this collection and every collection are pieces that look and feel elegant, sexy and edgy.

DT: Favorite celebrities/muses?

BOD: Jessica Alba, Reese Witherspoon, Kate Moss, Sienna Miller, Rihanna

DT: Why is black orchid denim called black orchid? How did it all begin?

BOD: The “unicorn” of the orchid family – the Black Orchid – is the rarest and most desired, often believed to hold unique powers.  Inspired by the same concept of rarity and beauty found in something so basic and affordable, Julien named his new line after the distinctive flower.  Through the years, Julien has expanded on his intricate washes and construction techniques to offer much more than the basic jean, but he hasn’t forgotten the attention to detail, comfort in fabric and fit for all sizes that made the brand so successful.  The rare flower that will become a staple in every wardrobe, Black Orchid is ideal for all women searching for that perfect pair, whether classic or trendy.

Visit their website to view all the special styles.

– Jackie Racer

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Posted Dec 27 2010 in Denim News » Interviews » Reviews: Brand

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