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Behind Public School’s Second Coming


“The ascent of New York menswear label Public School hasn’t been the bump-free upward glide that their much-buzzed-about status would suggest. BoF sat down with designers Dao-Yi Chow and Maxwell Osborne, and stylist Eugene Tong, whose expert touch has helped put the young label’s fresh mix of sportswear and tailoring on the fashion radar, to discuss the brand’s rebirth.

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“I think people give me more credit than is due,” says Eugene Tong, senior style director at Details magazine, who styles the presentations of the burgeoning New York menswear label Public School. Tong is being humble. In fact, the fashion editor and stylist is arguably the quiet force behind the ascent of what is one of America’s most promising young fashion brands.

When it comes to womenswear, stylists with a sharp editor’s eye have long been one of the most potent weapons in a designer’s arsenal. Carine Roitfeld (Tom Ford, during his Gucci years), Melanie Ward (Helmut Lang) and Venetia Scott (Marc Jacobs) are amongst the most prominent examples, whose personal style and unerring eye have helped showcase a designer’s vision to maximum advantage. But on the menswear front, the phenomenon is less common.

Tong is an especially rare case: a consultant and collaborator who both personifies the label’s ideal customer and happens to be a leading tastemaker, known for having his finger on the pulse of the menswear market and composing compelling looks that a wide range of men want to wear…” (Read more)

Via Business of Fashion.

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Posted Jan 08 2014 in Denim News
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