The three fashion minds behind the denim brand Charley 5.0 are better known as Charley’s Angels these days. They have taken an American classic and turned it into a lifestyle brand, outside the scope of just wearing jeans. They design denim fashion for women in a way that makes wearing denim from morning to night even more plausible. Hear the story behind their vision in our exclusive Q&A below…
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Charley 5.0: I’ve known my whole life that I wanted to be a designer. The concept of this brand came about because there was a void in the market for fashionable denim.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
Charley 5.0: I don’t consider any specific brand our immediate competition. We are different from your average denim brands, we’re more than just bottoms. Our line is known for our sexy dresses, novelty jackets and tops. I think that’s what makes us stand out in the sea of denim.
DT: Do you have any pre-designing rituals?
Charley 5.0: I’m obsessed with vintage anything and the 70s! I go browsing for vintage clothing at several vintage stores here in NYC and I also look through old magazines and movies to get inspiration for the next coming season.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
Charley 5.0: Our customer is very fashion forward, knows exactly what she wants. She’s sophisticated yet sexy.
DT: Can you give us hint about what’s next for Fall?
Charley 5.0: For Fall 2011, the collection is definitely channeling that cool 1970’s rock & roll edge.
DT: What would be your dream collaboration? Any plans of that in the future?
Charley 5.0: There are so many talented designers that I love and admire, I wouldn’t know who to collaborate with. At the moment there are no plans of collaborating with anyone, but you never know. Keep your eyes and ears open.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
Charley 5.0: Our most popular styles are our sexy stretch denim dresses and our parkas. They’re easy styles that can be dressed up and dressed down. A staple for every girls closet.
DT: Do you have any favorite/least favorite denim trends right now?
Charley 5.0: Obviously I love the 70s, so I’m totally into the higher rise skinnies and wide legs. I’m also loving the cropped top trend.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
Charley 5.0: I’ve always been a huge fan of street style blogs as opposed to following celebrity style. I think seeing the way people on the streets style themselves is very inspiring.
DT: How many pairs of denim do YOU own?
Charley 5.0: I own over 15 pairs of denim bottoms, a girl needs to have wash options. I also own quite a few denim jackets, dresses and shirts!
DT: Favorite celeb wearing your denim?
Charley 5.0: Its great to see celebrities such as Jessica Alba, Halle Berry and Kourtney Kardashian wearing our line. But the real satisfaction comes from seeing your everyday girl wearing it.
Tags: charley's angels, Charlie 5.0, Halle Berry, Jessica Alba, Kourtney Kardashian