Creative Director for Raven Denim, Yael Torbati, has an attention to detail, vintage inspired aesthetic, and an extensive knowledge of fit. That is exactly what yields for exciting new cuts and styles season after season. Fabrics are sourced from the best denim mills. Every garment is cut and sewn in Los Angeles. And the hand washes are processed locally too. Raven is a collection that offers a trend setting collection for both men and women. Read on for our exclusive interview:
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Raven: I’ve pretty much wanted to be a designer for as long as I can remember…I recently found some funny old sketches at my parents house (maybe I was around 8 years old) of some very well endowed ladies wearing swimsuits and evening gowns. Probably inspired by the Miss Universe pageant or something.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
Raven: There are so many denim brands out there, but I guess my immediate competition would be other denim lines that offer lots of fashion denim like Current/Elliot, MiH, Kasil. I like to think Raven looks different by offering up ideas that are not necessarily on everyones radar, meaning that I don’t read into fashion forecasting too intently because then you just end up looking like everybody else.
DT: Do you have any pre-designing rituals?
Raven: Mainly procrastination! Then usually karaoke gets me going…
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
Raven: The Raven woman & man are both professional, creative, smart, fun, easygoing, and light hearted. They have a classic aesthetic when it comes to fashion and don’t like bells and whistles. They appreciate fine details and refined fits/washes.
DT: Can you give us hint about what’s next for?
Raven: For women, spring/summer 2011 is full of comfortable, relaxed silhouettes that are still totally flattering and sexy. So slouchy/sexy is a key look! 70’s silhouettes like high waisted wide leg jeans, and flares are also sprinkled throughout the line, and shorts are so important and have been expanded on in a big way.
DT: What would be your dream collaboration? Any plans of that in the future?
Raven: Honestly, I haven’t really thought about that…Liberace?
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
Raven: Some of my favorites in the arena of slouchy/sexy are the Willow in Dusk, Poppy in Antique, Vivee in Pebble, Jemma in Spruce, & Rowan in Marvel. I would wear the Poppy in Antique with a white vintage victorian era sleeveless top and wooden high heel sandals. My favorite high waist is the Orly in Poolside which I would wear with the thinnest t-shirt I have tucked in & platforms to show off the extra long leg a high waist jean creates. I’ll be wearing short all summer long like the Gilda in Chambray, Alix in Marvel, and the Vivian in checkers which I would wear with a black silk top & Bensimon sneakers.
DT: Do you have any favorite/least favorite denim trends right now?
Raven: I’m not a big fan of the long denim skirt especially the one that is supposed to look like you converted jeans into a long skirt. It seems that no matter what your body type is, it kind of just makes you look like a blob with no butt. Not the best look.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
Raven: I always check out street style blogs- they do serve up inspiration as well as entertainment.
DT: How many pairs of denim do YOU own?
Raven: I have no clue- way too many to count. I know, it’s a rough life!
DT: Raven- what does it stand for? And why did you choose that as the name of your brand?
Raven: I’m not the founding designer of the brand so I can’t say I know the answer to that. Perhaps there is some bird lovin’ behind the name.
DT: Favorite celeb wearing your denim?
Raven: Tie for Megan Fox and Halle Berry
Check out Raven Denim’s most recent lookbooks for men & women below.
Tags: 70's style, Current/Elliot, Halle Berry, kasil denim, liberace, megan fox, MiH Jeans, miss universe pageant, raven denim, Spring/Summer 2011