According to Levi’s, their efforts to save 1 billion liters of water have come to fruition. From Denim Blog:
I think it’s amazing that they have managed to save 1 billion liters of water! It’s incredible to think just how much water gets used in the washing and making of jeans, so I’m glad they are taking action. I rarely ever wash my jeans myself purely because I’m a denim enthusiast that believes washing them too often ruins the wash and colour, so it’s good to know by doing that it’s actually helping out as well.
Supermodel Lara Stone and everyone’s love-to-hate-him pop star Justin Bieber are posing in a new Calvin Klein Jeans ad, which features Stone draped sensually over the young recording artist while he gazes to the side as if he… doesn’t notice. Oh wait, nevermind, he’s grabbing her lower butt cheek. The campaign (of which this is the first released photo) was shot by Mert Alas & Marcus Piggott in New York City. The campaign also features the hashtag: #mycalvins
Image via Fashion Gone Rogue.
Tags: #mycalvins, Calvin Klein Jeans, celebrity denim, denim campaign, justin bieber, justin bieber style, Lara Stone, lara stone style
Alexander Wang‘s new denim ads give new meaning to the term “racy”. They feature model Anna Ewers, shot by Steven Klein, in nothing but jeans. But even then, the jeans aren’t doing much to cover her. As seen in the shots below, her jeans are scrunched around her ankles, and she appears asleep or otherwise indisposed. Suggestive? Offensive? Artistic? A second shot features a p.o.v. from the model’s perspective, with one hand between her legs.
We’re not sure how these ads are going to sell jeans when the jeans are the last things you notice. ”Sex sells”, or just plain raunchy? You decide.
Tags: Alexander Wang, alexander wang denim, controversial ad, controversial fashion, denim ad, denim campaign, sex sells, sexual campaign, sexy campaign
Gisele Bundchen is featured in the newest campaign of Brazilian brand Colcci, showcasing the new “power” skinny jeans line. And appropriately enough! If there’s one thing we can say about the sex appeal in these images, it’s definitely powerful. Gisele wears a variety of washes and colors in an uber-tight skinny cropped style. The full set of images, which you can see at Fashion Gone Rogue, is making us long for summer in a big way.
Image via Fashion Gone Rogue.
Tags: brazilian denim, Brazilian jeans, celebrity denim, Colcci, cropped jeans, Gisele Bundchen, skinny jeans
Sometimes, dreams do come true. At least they did for the super stylish ladies of Jean Stories, who recently went into collaboration with their friend and accessories designer Clare Vivier. Clare was featured on the blog when it first launched, to talk about her favorite jeans. Now, the creative collective has released a selection of denim bags produced with all-American cone mill denim. Our favorites? A bleach-spattered indigo clutch and a white pre-dyed denim fanny pack. See the full collection and the story behind their trip to the Cone Denim© mill for more.
All styles are available at clarev.com.
Tags: clare vivier, cone mill denim, denim clutch, denim collaboration, denim handbag, jean clutch, jean stories, limited edition, made in america, Made in the USA
Who doesn’t love an alpaca? They might actually be one of the most adorable animals on the planet. Add to that the incredibly soft wool their coats provide, and you’ve got a winner. The founder of The Reformation, Yael Aflalo, apparently knows this. An exclusive interview on Fashion Gone Rogue digs into the launch of their new alpaca sweater line, featuring a lookbook where a model wanders around the highlands of Peru, in uber cozy-looking sweaters and a great pair of jeans. We fell in love before we even started reading. See the full interview here.
Images via FGR.
See the full interview and more photos.
Tags: alpaca fiber, alpaca sweaters, alpaca wool, exclusive interview, Medium wash jeans, peruvian textiles, skinny jeans, the reformation
When you’re the daughter of a denim industry aficionado, your chances of inheriting the passion for baby blues is are pretty high. That’s exactly what happened to Marta Goldschmied, whose father founded AG Jeans (one of our favorite companies). She’s launching MADE GOLD Denim this season, and the outcome is looking more than promising. The most exciting thing she’s got on tap? Activewear fabrics that look like denim, coined “indigo activewear”. Your mind might default to jeggings, but there is something far more luxurious going on with this formula. We asked Marta a few questions about her new line. Check out her answers below.
Denim Therapy: Obviously you hail from a bloodline of denim expertise (please stop us from making a jeans/genes joke here). Were you raised an expert, or did your interest in denim pique recently?
Marta Goldschmied: Having been brought up in the fashion industry since childhood, it was a natural evolution for me to get involved—especially in the denim industry. Shane and I came together because we shared a vision of creating a new generation of denim, redefining classics while still remaining true to the denim industry’s roots and history. We bring a fresh take and aesthetic on denim, and it’s important for us to take MADE GOLD to the next level every season, which is why we launched with a full ready-to-wear collection including leather pieces and cotton tees and tops in addition to the core denim styles.
The biggest lesson I’ve learned from watching my father is something he’s taught me about life: you don’t have to be the loudest person in the room to be the most respected. That’s the lesson I carry with me throughout this journey. He’s taught me that you have to be truly passionate when building a brand, and that passion and dedication are key to success. There’s no secret design advice.
DT: The phrase “indigo activewear” is immediately inspiring to denim lovers like us who are also into fitness and an active lifestyle. Can you tell us about how that was developed, and the story behind it?
MG: MADE GOLD’s Indigo Activewear has been the most exciting and challenging pieces to design and develop in the collection. While other brands have taken denim styles and offered them in knit activewear fabrics, we decided to do the opposite. We took the elements we know are key in denim, like washes and feel, and offered actual denim designed in activewear styles to make denim even more versatile and essential for customers.
DT: What are your favorite styles from the collection, and how would you style them for fall?
MG: My favorite pieces are the Legend with the 42″ inseam fashion skinny, which stacks up at the bottom. It’s a new take on the skinny jean silhouette, which is a favorite of mine, and is extremely flattering through the leg. I style it with the MADE GOLD cut-off tank and a killer heel, and I’m ready to go.
We’re currently working on our Fall/Winter 2015 collection and are excited to continue developing MADE GOLD products. There are some amazing structured over coats on their way, as well as crisp button ups and more closet essentials to pair with our core denim jean styles.
Check out MADE GOLD for more information, and check out their very cool lookbook below.
—Michelle Christina Larsen
Tags: Adriano Goldschmied, denim activewear, indigo activewear, interview, MADE GOLD, Marta Goldschmied
MiH Jeans is launching their third run of Bodycon Jeans on October 1st, featuring new washes and styles. The special fabric blend used in this collection ensures a flattering fit, and the brand new styles are definitely something to look forward to: The Bodycon Marrakesh, a narrow kick-flare jean, the Bodycon 5-Pocket Jean and the figure-flattering Bodycon Zipper Skirt. See them below. These jeans are almost guaranteed to sell out if the previous runs are any indication, so mark your calendars, ladies…
Check out MiH Jeansfor more.
Tags: bodycon jeans, buy jeans online, denim skirt, form flattering jeans, high rise jeans, mid-rise jeans, MiH Jeans, most flattering jeans, womens denim, womens jeans
As the official fashion partner of the Budweiser Made in America festival, this Labor Day weekend American Eagle Outfitters will launch their latest Fall 2014 collection in conjunction with one of music’s most sought-after experiences. As part of the partnership, the brand will launch an exclusive festival tee for both men and women to complement fall’s new denim styles, including the debut of Denim X, the Sky High Jegging rises and the classic Festival Shortie.
The exclusive festival tees read “Give Me Liberty or Give Me Beer” and “Made in the USA,” for men and women respectively, and will be sold at the concert and in a limited run online. All proceeds will be donated to the United Way, a charitable organization that helps individuals and families achieve their greatest human potential through education, income stability and health initiatives.
Tees will be sold for $15 at the festival and $24.50 online at American Eagle Outfitters. See them up-close, below.
Tags: American Eagle Outfitters, Budweiser Made in America festival, cut off shorts, graphics tees, labor day weekend, limited edition, made in america, printed tees, summer style
From DL1961: DL1961 Premium Denim unveils its Fall/Winter 2014 campaign, which was shot against a denim backdrop by fashion photographer Sharif Hamza, and styled by Tom Van Dorpe. The campaign features models Tess Hellfeuer and Mathias Lauridsen, and highlights fresh, modern looks of head-to-toe denim. From dark, clean lines to sleek, buttoned-up styling, the campaign is a major departure from anything the brand has done before.
“This season we wanted to create a collection that represents the technological nature and sleekness of our denim,” said Sarah Ahmed, DL1961’s Creative Director. “We continue our mission to create ‘the perfect fitting jeans’ and are excited to unveil our Fall/Winter fit collection, which captures the premium, effortless yet signature style that DL1961 has become known for.”
See more at DL1961 (and while you’re over there, here’s a hint: their spring/summer collection is currently on sale).
Tags: buy denim online, dark wash denim, denim campaign, denim jackets, Denim On Denim, denim style, DL1961, fall denim trends, head to toe denim, skinny jeans