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WWD: Diesel Designs


 

Source:  WWD

diesel-designsDIESEL is once again about to up its fashion and lifestyle ante. The label has signed licensing agreements with Foscarini and Moroso – both leaders in the world of interiors – to develop and distribute lighting and furniture collections respectively.

“We decided to start with this adventure to offer to our consumer the possibility to express himself and personalise his home with products he feels near his taste. At last we have found partners who are able to satisfy our needs in terms of quality and know-how,” explains Diesel president Renzo Rosso. “Moroso and Foscarini represent two leading managerial realities in the design sector, the best both for quality and professionalism and mostly for the great enthusiasm they gave to this new project.”

The two new licenses are for a four-year duration with a worldwide retail agreement, starting with the European and US markets.

“This is a new challenge for Moroso, which has made its design and production know-how available to Diesel to create furniture and home accessories of the highest quality combined as ever with striking originality, this time designed by Diesel,” adds Moroso vice chairman, Roberto Moroso.

Posted Mar 17 2009 in Denim Fashion » Denim News » Reviews: Brand

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