The largest location of the Yellow Rat Bastard chain resides in Soho, NY. The urban street wear line based the concept of their store on a Sin City comic, so the graphic details and dark windows make a lot of sense. We did see some pops of colored denim and some fun back pocket stitching detail, like the Union Jack and a bunch of dancing skeletons. Converse sneakers were pinned up one side of the wall and mannequins stood three-wide dressed in layered urban-winter attire. We do admire their consistency.
—Michelle Christina Larsen
Tags: DENIM, jeans, new york city, soho, window display, window shopper, window shopping, yellow rat bastard