While we were hanging out in the NEUW Denim showroom last week we had a chance to chat with the brand’s creative director, Par Lundqvist, about the inspiration and beginnings of the line. Turns out there’s a lot more to this brand than meets the eye, and no one tells it better than the man himself! You’ll also see some serious dance moves. See the video below.
—Michelle Christina Larsen
Tags: australian denim brand, colored denim, fall 2012, indigo dye, james dean, mens denim, Neuw Denim, raw denim, Video, vintage denim
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