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The New Alexa Chung x Madewell Collection Features Pastel Pink Denim

We’ve been known to break a few rules in our time. One of them was “No white after labor day”. White jeans? We’re still wearing them. Another is an unspoken rule that sweet, pastel hues are off limits once fall’s chill sets in (and as of this morning in NYC, the chill has more than set). But Alexa Chung and Madewell have teamed up to give you one big reason why it’s going to be more than just “ok” to wear pastels clear into October. The latest collaboration, with a lookbook styled by Alexa herself, is hitting the stores September 22nd—and guess what it has! Pastel pink jeans! Of course, there’s traditional medium-wash blue jeans in the collection as well, so you don’t need to be a huge risk taker to wear this line.