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Ralph Lauren Debuts $2,000 Luxury Denim


ralph-laurem-expensive-jeans-2up11

Is Ralph Lauren trying to appeal to the masses?  Not really.  Talk of denim really makes headlines, especially when they cost (gulp) $2,000. We previously blogged about the most expensive jeans ever, but the new Ralph Lauren Collection will make the bold leap into luxury double denim chic by producing atelier-worthy denim tuxedos, trench coats and leather-like coated denim jackets.  On-trend skinny, jegging, straight leg and trouser jeans will still be available.  “This is really a new statement within our collection. It is Collection denim for the Collection customer. It’s not just a few pairs of jeans that we put into our collection. This is a whole concept unto itself,” said Ralph Lauren.  The new luxury denim collection is set to drop in July, with prices ranging from $300 to $2,000.  More about this collection plus more Ralph Lauren Denim Collection photos at Become Gorgeous.

Via Become Gorgeous. Photo credit: WWD.

—Kathy Ng Hassan

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Posted Feb 12 2011 in Denim Fashion » Denim News

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