If the concept of colored denim for dudes seems sissy to you, OPENMARKET is here to convince you otherwise. They have succeded in taking hues like mint green and banana yellow and turning them all-out rugged, styled with basics like long-sleeve tees and work boots. One look at their lookbook suggests all matter of manly chores are easily executed in their clothing, whether you’re climbing ladders and hauling tools or trying to get some work done while a topless model attempts to distract you. Admirable. They’re also offering a range of solid classic dark-wash denim and a wide array of knitwear in spring/summer colors every guy should have a few of. Garden rake not included.
Stay tuned, the men of DT are going to review the heck out of these jeans!
—Michelle Christina Larsen
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