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One Teaspoon Wants Us to Resist, Revolt & Rebel For Spring 2012


Australian denim brand One Teaspoon is trying to push the boundaries a bit for their latest Winter 2012 campaign entitled, “Resist. Revolt. Rebel.”  Technically, Australia is entering winter, so this is the Spring campaign to us.  We’re just not sure what to think of their woodland photo shoot.  Punctuated by ghostly images and processed with tea stain filters, the edgy, rebellious vibe seems to indicate a new direction for the brand.  One Teaspoon is getting quite popular, thanks to online retailers like ASOS, who helped put this Australian brand on the map.  First known for their cute denim cutoffs (check out their ultra fringey shorts!), now they want us to believe their jeans are for badass girls.  Like their mantra indicates, “Stay Weird.”  We think mission accomplished.


The collection is available at One Teaspoon online.

—Kathy Ng Hassan

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Posted Mar 07 2012 in Campaigns » Denim Fashion
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