« Ragged Priest Brings Tattered Pastel Denim To The Beach Ernest Alexander Opens SoHo Flagship »

Nudie Jeans Fall 2012 Men’s Denim Preview

We stopped by the Nudie Jeans Co. showroom recently to preview one of our favorite Swedish denim brands—a brand that embodies both modern Scandinavian culture and classic utilitarian elements in denim and sportswear. Their unisex jeans have made the full transition into 100% organic territory, from denim fabric to pocket linings, buttons, rivets and labeling. It’s all raw material. The iconic orange stitching compliments an array of beautiful Japanese plaids with rich autumn hues for the cold season, all of which is further backed by a line of accessories and the exponentially successful backbone collection.