We stopped by the Nudie Jeans Co. showroom recently to preview one of our favorite Swedish denim brands—a brand that embodies both modern Scandinavian culture and classic utilitarian elements in denim and sportswear. Their unisex jeans have made the full transition into 100% organic territory, from denim fabric to pocket linings, buttons, rivets and labeling. It’s all raw material. The iconic orange stitching compliments an array of beautiful Japanese plaids with rich autumn hues for the cold season, all of which is further backed by a line of accessories and the exponentially successful backbone collection.
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Photos by Raffael Flores-Contreras.
—Michelle Christina Larsen
Tags: eco friendly denim, fall 2012, fall denim, mens denim, menswear denim, Nudie Jeans, organic denim