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Nudie Jeans Celebrates Environmental Award & Reps Eco-Conscious Denim At Project

When Nudie Jeans Co. won the Bra Milj?val, AKA Good Environmental Choice award back in April, it was clear their presence as the top environmentally conscious denim brand in the industry was becoming a powerfully recognized standard. As more brands get wise to the earth and the footprints any mass-producing industry leave behind on the planet, Nudie is making big strides to educate and outfit their customers. We met Ruari of Nudie at PROJECT where he told us a bit about their repair, reuse, reduce campaign. Check out our video and photos below.