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NEUW’s Vintage-Inspired Jeans Bring Denim Back To Basics #nyfw


We stopped by Australia’s NEUW Denim showroom for a FW’12 preview yesterday and got schooled first-hand on what an awesome brand this is. One of three designers, Par Lundqvist, has a massive archive of almost 3,000 pieces of vintage denim. He uses them to establish foundations for the NEUW line, alongside every day denim “circumstances”. A metal ring is attached to the front left belt loop of each pair of jeans, because he once wore a wallet chain, which broke and left just a metal ring in its wake. After some time, it became a part of his jeans, and eventually part of the line.

Washes that emulate a field worker’s sun-bleached jeans (they stay dark blue beneath their belts) and denim that feels and looks like the crisp warm-air dryed jeans you pull off your laundry line in the summer are some of the anecdotal styles we saw. And while the washes are innovative, the inspiration is timeless: music, classic rock’n'roll, old school denim culture. The richly dyed men’s line could dress up James Dean or any of the early denim-clad stars of yesteryear (and they could effortlessly outfit today’s rock gods too).

The women’s denim line is a pretty direct counterpart of the men’s line, with colors and design details in place (a dart in the hem, for example).  They branch out with a woven-upholstery inspired motif with great texture and rich hues, and an entire sportswear line that screams “super pretty!” without being too distracting. See for yourself!

NEUW Denim fall 2012 nyfw

NEUW Denim fall 2012 nyfw  (12)

NEUW Denim fall 2012 nyfw  (3)

NEUW Denim fall 2012 nyfw  (20)

NEUW Denim fall 2012 nyfw  (14)

More photos below:

 

 

Stay tuned for our video interview with designer Par Lundqvist!

Photos by Michelle Christina Larsen

—Michelle Christina Larsen

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Posted Feb 09 2012 in Denim Fashion » Reviews: Brand
« Patchwork Perfection: The Sashiko Fabric Tote By Kapital       Denim Therapy Cupcake = Coolest Pastry Ever »
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