What we wouldn’t give to see the outtakes from this shoot! Since being posted four days ago, the video has been viewed 1,396,082 times. Gawker ran a very thorough post that explains how Levi’s and Ray-ban were able to execute successful viral advertising.
The good news: marketers who’ve been struggling to find the right formula for viral campaigns online now have a road map and case study to follow. The bad news? Expect a cynical response from consumers next time marketers try this.