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Let’s Hear It For The Boys!

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As men’s fashion magazines such as Details, Visionaire, Men’s Vogue, and a slew of other stellar men’s fashion magazines are breaking the waves and catching momentum, retail sales numbers show that men’s fashion has surpassed women’s this past season.  So, let’s hear it for the boys and talk about some great denim brands that have broken ground with the gents.

The collaboration of Fraser Moss and Jimmy Collins, YMC was established in 1995 in London.  Over the past decade, the brand has developed into a full lifestyle label with a cult following to show for it. Their selvedge denim is the standout of the brand. Constructed of premium raw Japanese denim and a style that looks vintage with a new era twist, YMC jeans are sure to be a great addition to any guy’s wardrobe.
Available at: or
For more information and availability, go to

Junya Watanabe
Junya Watanabe, one of my high-listed favorite designers, is a prot?©g?© of Rei Kawakubo.  He introduced his own men??™s line in 2000, but still works with Kawakubo on the Comme men??™s line.  Watanabe is a true innovator when it comes to style and construction.  Deconstructing classics is one of his fortes and in his denim, you can see the old, the new and the clever reconstruction of a global staple for a man with discerning taste.  His fashion forward juxtapositions of cuts and colors leaves you in awe and wanting to see more.  Watanabe brings out the preppy artful-dandy in his Fall 2008 Men’s RTW collection with a crisp autumn color palette — check out his take on the preppy blazer and jeans with whimsical and edgy details.  Watanabe has also collaborated with Levi??™s, Nike, and Fred Perry.
Available at:

The New Zealand sportswear label Huffer, founded in 1997 by Dan Buckley and Steve Bunstan, has seamlessly defined the founders’ backgrounds in extreme sports to a range of clean, laid-back separates, with a kiwi sense of humour.  With a fresh take on skater and snow-boarder chic, Huffer has infused their aesthetics for the love of the sports into their Spring 2009 collection with the emphasis on stretch fabrics.  Check out their relaxed Beam jean and their take on the skinny in the Slip jean.
Huffer’s online shop will launch in November.  For a list of retailers go to:

–Nikki Cho Russo

Posted Aug 21 2008 in Denim Fashion » Reviews: Brand

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