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Jeans From North Korea?


Three Swedes attempt to start a new jeans company, Noko Jeans, by going to — of all places — North Korea.  The story starts with a somewhat cryptic phone call with a North Korean businessman.  Nine days later, the Swedes are allowed into North Korea for their inaugural business trip.  Follow these brave guys as they go on their quest to a new denim frontier.

Follow the story at Noko Jeans.

Kathy Ng Hassan

Posted Sep 02 2008 in Denim Fashion » Reviews: Brand

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