Three Swedes attempt to start a new jeans company, Noko Jeans, by going to — of all places — North Korea. The story starts with a somewhat cryptic phone call with a North Korean businessman. Nine days later, the Swedes are allowed into North Korea for their inaugural business trip. Follow these brave guys as they go on their quest to a new denim frontier.
Follow the story at Noko Jeans.
– Kathy Ng Hassan
Follow us
Join us
Subscribe
