Seems like while we were sleeping, Wrangler got cool. The denim brand’s Australian men’s and women’s lookbooks for fall are just as enticing as any Diesel Island campaign (err, if you’re into that—if not, insert your favorite well-marketed denim brand here), both in terms of product and art direction. It seems the European Wrangler marketing is endlessly more chic and sexy than its American counterpart. These images say it all.
Images via Denimology (men’s lookbook – women’s lookbook).
Tags: australia, DENIM, Fall 2011, fall denim style, Lookbooks, Wrangler