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I’m Superfine–are you Superfine?


Created with Admarket’s flickrSLiDR.

I love my Superfine jeans! They contour to your body like a second skin and have that punk rock edge that looks great with everything. It is not a surprise that Superfine has rocked many a worlds in the celebrity circuit from Sienna Miller to Scarlett Johannsson, who are among a few on their long fan club roster.

Flora Evans, a former photographer, and Lucy Pinter, a former stylist, merged together after realizing that they had parallel aesthetics for fashion. Known for their posh-meets-punk aesthetic with a fit that looks like liquid denim painted on (they are form-fitting to say the least), their recent dark and shiny colors that are sure to be snapped up by every trendsetter across the country and abroad.

The must-have staple piece for your denim wardrobe is the Weekend jean, with a faint kick-flare at the bottom, these jeans make you appear long and lean, so great for every body type. Recently they added the City jean, with a high waist and wide legs. Now, let’s not forget the blokes — they have an equally rockin’ men’s line with sexy styles such as the Bowery, Chase and a wicked chevron design in the Knight jean.

Superfine has recently collaborated with Phillip Treacy on hip hat styles, with designer Judy Blame on t-shirt designs and with Nick Egan, British film director, on a line of cotton tops. Watch out for the next trend to hit the streets, the wet-look denim and wax treatments. I saw them in plenty of lines for Fall 08/09 and at the Buckler show. Superfine has two styles that are sure to be flying out of the shelves: The Joey, with a metallic coating that gives skinnies a chic shine and the Marlow, a crisp boot-cut sure to be a fashionistas go to pair. Rock ‘em girls and boys, because they are simply Superfine!

For a look at Superfine’s superfine collection go to www.superfinelondon.com.

Selected jeans can be found at:
Saks Fifth Avenue
Nordstrom’s
Ron Herman
Net-a-Porter

Nikki Cho Russo

Posted Aug 03 2008 in Denim Fashion » Reviews: Brand

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