I think I have become obsessed with Good Society, the “new” eco-denim line launched in the fall of 2007 by Sling and Stones creator, Aiden Dinh. Good Society is the cheaper — but no less stylish — denim line. I have seen other uber hip denim labels spin off a Green collection, but it’s hard to find a really good Green jean that was conceived to be not only eco-friendly and Fair Trade, but philanthropic from the start. Believe it or not, not everyone believes in the “hype” of Green jeans. Purists will sift through each “Eco” brand and say, well, many jeans are only 98% organic because the 2% stretch part is not. I say, big deal. Good Society jeans claims to be 100% organic denim that is a “forward thinking collection that is fully sustainable ??“ both ecologically and socially. If you’re doing what you can to make sure you also don’t exploit garment workers and you donate 10% of profits to charities in third world countries, then that’s something. That’s what Good Society is about.
Why am I still talking about Green jeans, when Earth Day is over? In this case, it doesn’t matter what the occasion. A fantastic pair of jeans from concept to design is just that. You can’t stop thinking about it and you can’t stop talking about it.
Learn more about GOOD SOCIETY.
Available at ENVI and other carefully selected retailers.
– Kathy Ng Hassan
Tags: Fair Trade, Good Society, green, organic, Sling and Stones