G-Star Raw presented a utilitarian-chic lineup of men’s and women’s denim for their FW13 showing here in Vegas, following up on an intense FW13 runway show earlier this season. Their new campaign, The Art of Raw, exemplifies the boundless possibilities of a lifestyle carved from raw denim, weaving elements of military style, formal wear, and streetwear into a new kind of “uniform”. The art can be found in clean lines, denim treatments, the pairing of materials (ie: denim and leather)… all through a very fresh and updated lens. We selected our favorite pieces from the line below.

Men’s Selects and women’s selects:
Photos by Raffael Flores-Contreras.
—Raffael Flores-Contreras & Michelle Christina Larsen
Tags: denim for men, denim for women, G-Star Raw, jeans for men, jeans for women, magic market week, military style, project las vegas, raw denim, raw jeans, the art of raw