Ellus is reportedly the first premium denim brand founded in Brazil. Since the first time Denim Therapy introduced Ellus in 2008, this denim-driven label has garnered more attention outside of Brazil (as have many of Brazil’s fashion labels) than ever before. More euro-centric than brands like Colcci, Ellus’ strong history of appeal to the upscale streetwear set (with the right mix of glam) is spot-on for followers of fashion both north and south of the equator.
Images via Denimology.
—Kathy Ng Hassan
Tags: Brazilian fashion, Brazilian jeans, Ellus, Ellus Spring-Summer 2012, metallic jeans, rock 'n' roll style