How would you describe your best summer ever? Getting your boots and Edwin Jeans muddy during a week-long ride with complete strangers? Edwin Europe has made a case for creating a memorable experience in their Spring-Summer 2012 lookbook. Edwin words their “social experiment” poignantly: “the true spirit of Edwin jeans is created but the person living in them, making everyday count with yesterday’s memories etched into the rich indigo fabric and in the knowledge that tomorrow’s good times are still to be created.” The riders were outfitted in Edwin apparel and denim,: including black chambray shirts, ED-71 Red Listed selvage and ED-71 Rainbow Listed selvage jeans, and a covetable RV selvage denim jacket.
Images via Edwin Europe online. Also check out Denim Therapy’s post on Edwin Japan.
—Kathy Ng Hassan
Tags: Edwin Europe, Edwin Jeans, Edwin Spring-Summer 2012, jeans for men, Selvage Denim, selvage jeans, selvedge jeans