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Denim Watch – Brazil Edition: Patoge Jeanswear’s Smokey Denim


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Oh, that’s how they do it! Photo source: PatogA?.

Leading Brazilian jeanswear company, PatogA?, is an international brand, with exports to England, the United States, Japan and Italy. If you happen to be in Belo Horizonte, you won’t miss this top jeanswear brand. The brand “stands out in the Brazilian Market as having a perfect fit together with unique, differentiated washes.”

Their denim line evokes a young vibe in its street, urban, yet sophisticated appeal. A fashionista could wear many of its offerings to work just as easily. I particularly love the fact that PatogA? puts out jeans that aren’t all the usual indigo denim washes. This season, PatogA? has divided their jeans into four different washes: night wash (dark); washed blue (traditional); super fresh (lightest wash with slight blue background) and flat smoke (gray). Their utilitarian gray denim offerings (check out the men’s jeans and the women’s cropped jackets) are easily adaptable to different moods, and quite wearable from season to season.

Created with Admarket’s flickrSLiDR. Photo source: Patoge.


PatogA? Jeanswear: Doing it all in-house.

Star appeal: Celebrities better get their stylists on the phone!
Origins: Boasting over 650 outlets throughout Brazil, with a showroom in the Prado neighborhood, PatogA? Jeanswear is hard to miss.
Bootie meter: Men will look smokin’ in their jeans!
Gimmick: Every part of the denim manufacturing and processing is done in-house. Retail and wholesale customers visiting its showroom are treated to a
Starbucks (free espresso and Internet!) meets art gallery meets IKEA
experience.
Denim appeal: Did I not say I love their gray jeans already, because I love their gray jeans… and the company gives back to the community.

Click here to learn more about PatogA? Jeanswear.

Kathy Ng Hassan

Related Stories:

Denim Watch – Brazil Edition: High Fashion Brazilian Buffet of Denim Delights
Denim Watch – Brazil Edition: Jeans for the Curvy Woman

Posted Jul 25 2008 in Denim Fashion » Reviews: Brand

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