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Denim Watch – Brazil Edition: Colcci and Gisele Bundchen Take the World by Storm

Created with Admarket’s flickrSLiDR. Photo source: Colcci

It was first Pucci, then it was Gucci, and now, it’s Colcci.

Hot off of last month’s SA?o Paulo Fashion Week, Brazilian fashion house Colcci continues to make international headlines, thanks to its spokesmodel — supermodel Gisele BA?ndchen — the current face of Colcci. This ever expanding fashion empire kicked off its U.S. launch last fall in New York City at Bathhouse Studios. This is my new favorite brand (have I said this before?), because this brand takes fashion risks, produces super chic street wear, but is very accessible. For the current collection, prices range from US$40 for apparel, to US$300 for shoes. I can
definitely see myself wearing Colcci’s silver gladiator stilettos with
a pair of their denim shorts.

Speaking of fashion risks, take the 2009 SPFW collection, for instance. Colcci features spray-painted and tie-dyed shirts and dresses. Lots of bleached-out, pastel painter boy denim looks, and flouncy bib lettuce frocks. Colcci also features tie-dyed bell bottoms, which I’m not going for. Loving their midriff tops for women; although, I’m not sure I would dare wear myself! And, many of the models were styled with the little Pamana hats. I totally love that look, but it hasn’t totally caught on here in the States.

Celebrities such as Gisele (who says she has lots and lots of Colcci),
Hilary Duff; and American Idol contestants Ramiele Mallubay, Syesha
Mercado, Amanda Overmyer and winner David Cook, have been seen wearing

This top brand commands an international audience, with stockists in countries such as France (Reunion Island!), Guatemala, Holland, Japan and Spain. In February of this year, Colcci expanded into Lisboa, Portugal. Here in the U.S., Colcci can be found at Fred Segal, Harrod’s, Kitson and Urban Outfitters. Shasa Emporium in Honolulu currently carry a wide selection of Colcci apparel, including denim shorts!

L to R: Mercado, Mallubay, and DJ Rashida of MTV’s America’s Best Dance Crew wearing Colcci.

Shop for Colcci exclusively online at PLASTICLAND. Keep a look out in October for new Colcci apparel in stock. Jeans are not yet available online.

— Kathy Ng Hassan

Related Stories:
Denim Watch – Brazil Edition: Brazilian Buffet of Denim Delights
Denim Watch – Brazil Edition: Jeans for the Curvy Woman
Denim Watch – Brazil Edition: Patoge Jeanswear’s Smokey Denim

Posted Jul 29 2008 in Denim Fashion

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