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Denim Insider: Denim Chainstitching by Self Edge


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Denim connoisseurs, eat your hearts out.  I recently discovered San Francisco-based Self Edge, a way cool company that goes to great lengths “to find the world’s finest denim.”  What stopped me in my tracks was the unique service offered to its clientele: denim chainstitching to finish off your denim jean hems.  Vintage craftsmanship on modern designer jeans, what a concept!

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“We found a real vintage [1950s] Union
Special chainstitching machine and are hemming the jeans exactly like how they used to
be hemmed and SHOULD be hemmed.  With a chainstitch, your hem will form a
beautiful roping effect after time due to the opposite pull of denim
during washing/shrinking,” says company Co-Principal, Kiya Babzani.

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Union Special Chainstitching Machine

“We
started to offer chainstitching because our ultimate goal is to bring a
truly vintage denim experience to our clients, and there is no reason
to take a pair of jeans with the beauty of their attention to detail
from the companies in Japan and restitch the hem with a normal top
stitch like done across the country.”

If it isn’t already evident in the denim chainstitching service, Self Edge is a company that prides itself in the attention paid to details in the sourcing, manufacturing and production of their denim lines.  Are the jeans made of all-American denim?  Japanese Selvedge?  Made of cotton handpicked in Zimbabwe?  Are these 1940s/1950s-inspired
jeans?  And if you’re into it, how about some 24kt gold-plated rivets (check out the Sling & Stones)?

And you can see this love in the lines that Self Edge carries.  Self Edge stores carry premium jeans and
accessories from all over the world, including Dry Bones, Flat Head,
Mister Freedom, Nudie Jeans, Self Edge, Skull Jeans by an Alchemist,
Sling & Stones, Imperial Denim and Sugar Cane Denim.  With a walk-in store in San Francisco and online, your craving for retro modern denim and demand for fanatic attention to detail is sure to be satisfied. Check out Self Edge’s jeans here.

Go on.  Splurge on the details. Get your jeans chainstitched at Self Edge.  Chainstitching starts at $15 per pair, and is available in-store or online.  And if you live close enough to walk in, chainstitching comes free with every purchase.

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L to R: Kiya Babzani (co-owner), Demitra Babzani (co-owner),
Clay Gardner (slim
jean man), Derek McCann (Denim Slinger),
Diesel (The Self Edge French
Bulldog).

– Kathy Ng Hassan


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Posted Jun 09 2008 in Denim Fashion

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