Founded only two years ago, Cult of Individuality is a denim line which recognizes the cult status of jeans and has already produced a milieu of them for our consumption. And, like its namesake brand, they have cut, sewn, bleached and distressed jeans for that denim follower who desires individual style when the change of mood strike. For Spring 2011, Cult of Individuality produced an expanded collection of jeans which range from established denim silhouettes to new signature fits (the Alter Ego Boyfriend, the Ex-Lover BF, etc). Pictured: sneak previews of the Fall 2011-2012 collection. Spring 2011 collection photos follow after the jump.
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For Spring 2011, look for their signature washes: Cloud, a wash bleached inside-out leaving hints of blue around the waistband and pockets (featured in photo above); Freedom, a light blue denim featuring very little to extreme distressing depending on the style; Royal, a clean, dark blue; and Wiskey, which features light fading on the front with a vintage, vertical whisker effect. And, yes, they also have an extensive men’s denim collection as well. Cult of Individuality retails from $78 to $135 and is available online at Cult of Individuality and at denim specialty retailers nationwide.
—Kathy Ng Hassan
Tags: Alter Ego Boyfriend jean, Anklet jeans, bleached jeans, Cult of Individuality, Ex-Lover Boyfriend Short, look book, micro flare jeans, Spring Summer 2011, whiskered jeans