The other day, I overhead a conversation between two ladies about Wrangler jeans. One lady was talking about taking her teenage nephew to Universal City Walk, but her nephew seemed less than enthused. She asked him what was the matter. He said he had nothing to wear. Imagine that. The lady urged him to have fun and asked him what he had to wear. The nephew said he could wear his Wrangler jeans and some nice shirt he kept around for going out. Then, the aunt, in her indignant tone, said to her friend, “I told my nephew that if we were going to go to Universal, he is going to throw on a pair of skinny jeans, not some Wranglers.”
I had known that Wrangler jeans had fallen out of favor years prior, due to the ever-expanding premium denim market overshadowing all the “regular” jeans. But, thanks to retailers such as Urban Outfitters, jeans like Wrangler, have been resuscitated, bringing the oldie jeans into the Bohemian-chic fold. Wrangler, the company, has gone premium as well, and built up some celebrity cache by collaborating with Built By Wendy’s Wendy Mullin for Wrangler 47, or Musician Jason Adean for its Wrangler Retro line. Press has also covered the likes of musician KT Tunstall and actress Keri Russell (in Wrangler 47) donning the jeans. This is all actually old news, but apparently, there’s still some stigma attached to Wrangler.
Fashion is subjective, much like art. I say, find your own jeans, whether they be the obscure, classic or “it” jeans. I believe coolness should be about longevity and trendiness is a fling. What do you think?
— Kathy Ng Hassan
Tags: Wrangler, Wrangler 47