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Clothes You Can Live In: Gap Reimagines The Classics


Gap‘s Lived-In global marketing campaign features emerging and talented young artists including musicians, singers, actors and photographers wearing their authentic, worn-in Gap staples: youthful interpretations of classic, casual styles.

The “Lived-In” attitude is brought to life by a cast of emerging and talented young artists including musicians, singers, actors and photographers. The campaign includes Trinidadian-born American recording artist Theophilus London; English singer-songwriters Birdy and Anna Calvi; American actors RJ Mitte and Julia Garner; Swedish photographer Lina Scheynius; and American singer-songwriter and record producer Ernest Green (performing under the stage name Washed Out).

A second interesting component to the campaign includes an ad in Vogue magazine’s March issue: a first-ever tactile fabric print ad, which includes a fabric logo made from the cotton of a worn-in tee, driving home the idea of clothes you can live in.

gap-campaign

 

—DT Staff

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Posted Feb 20 2014 in Celebrity Style Watch » Denim Fashion
« Disaster Evaded: Denim Therapy Repairs Ripped Hems       Rihanna Wears Louis Vuitton Boyfriend Jeans On VOGUE March Cover »
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