This spring, Big Star is throwing their hat into the ring to bring you hard, crunchy jeans for men that look like they’re meant to get a little down and dirty, which is in contrast to the women’s colorful set of denim cutoffs and bell bottoms—too pretty to get grungy. A well-known brand in Europe (founded 1974), this Los Angeles-made denim brand has the experience to make jeans that are relaxed enough for those summer camping trips: from freak rain while you’re sleeping under the stars to impromptu hay rides out on the farm. Although hugely influenced by an Americana aesthetic, Big Star is just trendy enough to meet the demands of the fickle denim aficionado.
Go to Big Star online for more information.
—Kathy Ng Hassan
Tags: Big Star jeans, Big Star Spring-Summer 2012