Acne‘s Jonny Johansson is always thinking outside of the box, even when he puts his models in it. The video below takes you behind the scenes at Acne’s Womenswear Resort 2012 fashion show, featuring a giant black frame which looks a bit like an enormous iPad screen (yes, our view is now distorted by iDevices). Models stream through this giant box which serves as the focal point of the fashion show. A minimalist setting complete with pastel blue runways, Acne’s Womenswear Resort 2012 fashion show featured some yummy Otterpop pastels and popcicle orange and yellow against its requisite neutrals. With shredded denim shorts, figure-hugging skirts and even a jeans jacket in the mix, styled with tousled and teased-hair models, everything looks very über chic Stockholm street style.
Acne Studios continues to churn out interesting collections with the goal of not following what’s going on in the rest of Europe. Acne Creative Director Jonny Johannsson provides some insight into this collection. If you watch carefully, Johansson is interviewed during the hectic fashion show set-up. Were they trying to show off his set, or did he simply get in the way? At any rate, they put Jonny in a box, which is so unlike his goals at Acne.
Video directed by Marius Crowne. For more information, go to Acne online.
—Kathy Ng Hassan
Tags: Acne Behind the Scenes, Acne Jeans, acne studios, Acne Womenswear, Jonny Johannson