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April77 Spring 2012 Takes to Cinéma Vérité For Its Latest Lookbook


French fashion label April77 is doing the oh-so-French thing: they’ve produced a series of videos to infuse a sense of artsy charm in their Spring-Summer 2012 lookbook, entitled “In Bloom”; as illustrated by a group of philosophical actor/model/Hipsters. Shot in a cinéma vérité style, it’s what you might perceive as one part actor’s workshop, one part group therapy in its quasi-documentary way. As the actors speak, the camera provides close-ups of the clothes’ most interesting visual textures, such as the marble-patterned shirt, a corduroy pant, and a pair of rough, skinny jeans. Get a load of the equally quirky lookbook images in our gallery before you have a look at the videos.

Spring / Summer 2012 – In Bloom – The Tree from April77 on Vimeo.

You can shop the looks now at April77 online.

—Kathy Ng Hassan

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Posted Mar 19 2012 in Denim Fashion » Lookbooks
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