James Jeans has a goal: to make women feel supremely comfortable and look incredibly sexy. The husband and wife duo behind the brand aim to bring us the perfect fitting jean that hides flaws, accentuates assets, and sends confidence through the roof. Their patented contoured waistband low in the front and higher in the back eliminates the dreaded “muffin top” effect. Their signature “back dart” is actually a “3D butt-lifter”. Get the skinny on this denim line with our exclusive Q&A below.
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
James Jeans: Fashion always spoke to me; I grew up loving the idea of expressing oneself through personal style. In 1998 I launched QUO contemporary apparel. After 5 years I began to incorporate several denim pieces into the collection – at the urging of friends and also to appease an inner desire to produce the perfect fitting pair of jeans. (At the time I was searching for jeans and no pair fit properly. This inspired me to create THE perfect fitting jean, which hides one’s flaws while accentuating one’s assets.) My overarching goal is for every woman to feel comfortable, confident and sexy in her jeans.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
JJ: I have the utmost respect for other denim brands, but I don’t find them to be direct competition. No other brand places the same emphasis on fine-tuning and constantly updating the perfect fit. James Jeans has mastered the fusion of supreme comfort and subtle sex-appeal, and our brand is constantly evolving to stay a cut above the rest.
DT: Do you have any pre-designing rituals?
JJ: I have no pre-designing rituals. In fact, designs usually come to me when I’m in my studio, playing around. Then I bring these ideas to the team and we discuss enhancements and next steps.
DT: Describe person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
JJ: Our customer is every woman who seeks to look amazing and at the same time feel incredibly comfortable in her denim. She’s fashionable but also practical. Fit is of paramount importance to her, and she continues to buy updated basics but also enjoys novelty pieces at reasonable prices. Our customer base is made up of woman of all ages, anyone and everyone who seeks sexy and sophisticated looks but also prioritizes comfort.
DT: Can you give us hint about what’s next?
JJ: For Fall 2011 we have great new fabrics and unique washes. Our range of corduroy colors will be impressive and coveted – especially Rust.
DT: What would be your dream collaboration? Any plans of that in the future?
JJ: I would love to collaborate with an up & coming designer – someone with a fresh perspective. No plans in the near future though.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
JJ: The Twiggy legging jean is a staple. Another favorite is the Humphrey high-rise flare. Pair the Humphrey with open-toed heels and a billowy but sexy blouse.
DT: Do you have any favorite/least favorite denim trends right now?
JJ: Currently I prefer high-waisted to too low-waisted.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
JJ: Street style is a huge influence. I’m certainly inspired by my surroundings. I think inspiration goes both ways these days. I’m inspired by my peers; I inspire the fashion community and customers.
DT: How many pairs of denim do YOU own?
JJ: Too many to count!
DT: Favorite celeb wearing your brand?
JJ: It’s so hard to pick just one! My favorite celebrity of today- Halle Berry.
You can shop James Jeans or visit their FaceBook page to become a Fan.
Tags: contoured waistband, fall and winter 2011 styles, halle berry in james jeans, humphrey high rise flares, james jeans lookbook fall/winter 2011, muffin top, twiggy legging jeans