Known for streetwear featuring high contrast logos, crazy artwork on T’s, and saucy yearly calendars featuring Eastern European “models” (a term we use loosely—we leave that up to your research), menswear company Ìèøêà (pronounced “Mishka”, it means “little bear” in Russian) has stepped it up a notch. Their newest holiday look book leans more towards downtown street cred than oversize eyeball screen prints cred… which have not disappeared altogether. They’ve just taken a backseat to sensible fall basics like hooded denim jackets, collegiate sweaters, sexy neon logos on black scarves and tops, and Ìèøêà’s famous selection of jeans. Styled smartly and photographed beautifully from the subways of the city to the graveyards of upstate, this new palette of inspiration for the boys is ready to be ravished.
Click here for the full look book.
—Michelle Christina Larsen
Tags: holiday 2010, look book, Mishka, Мишка