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Has The God of Denim Arrived?


Praise the heavens, the Gods of Denim have finally arrived!… but they only carry five brands? Denimology reports that three international buddies got together and decided to start up an online denim store—Gods Of Denim. When we first heard the name, the mental picture was something like Greek statuesque ripped dudes in heroic poses holding flags with ever denim brand ever embroidered on them. (Okay, our imaginations are a tad vivid). But they’re not quite there yet. Their initial brand picks are Denham The Jeanmaker, Denim Demon, Jean Shop, Momotaro and Pace Jeans. And while that might keep things simple, we’ll have to wait and see whether this retailer lives up to their name-legacy.

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—Michelle Christina Larsen

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Posted Mar 19 2011 in Denim Buys » Store Openings

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