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Denim News: Levi’s to Open in Meatpacking District


Levi

America’s iconic denim brand, Levi Strauss & Co, will be opening a location in the meat packing district this fall at 414 West 14th Street, between Ninth Avenue and Washington Street in a renovated historic building. Levi’s will be joining other denim brands such as the Jean Shop and Earnest Sewn in the trendy high-end downtown shopping destination.

Levi??™s could merchandise the more than 2,600-square-foot store with its highest-priced vintage line, which includes $500 jeans, or its Capital E jeans in the $100-to-$200 range, but most Levi??™s jeans are in the $50-to-$80 range. On the low end, there??™s the Signature by Levi Strauss & Co. brand selling at mass merchants such as Wal-Mart, Target and Kmart. Levi??™s also customizes jeans in a few stores.

???Our new location in New York??™s Meatpacking District is exactly the kind of site we are looking for as we expand the Levi??™s Store retail network across the United States,??? said Joelle Maher, senior vice president, Levi??™s Americas retail commercial operations. ???We have secured a prime location in an area that has become a mecca for savvy, creative and artistic consumers looking for innovative, trend-leading products. The neighborhood is vibrant and growing, and has attracted some of the world??™s top brands and retailers.???  (WWD Click here to read today’s full article).

So, look forward to a day of taking in the view from the Highline, a lot of shopping, lunching at the Standard Grill and skipping home with a new pair of Levi’s jeans.

–Nikki Cho Russo


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Posted Feb 03 2010 in Denim Buys » Store Openings

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